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lundi 5 mai 2014

Using The Toggi Website As A Good Example Of A Good Retail Business Site

By Essie Osborn


A lot of retailers try to succeed in the virtual world by making great online websites and stores. A lot also fail due to clunky loading times and also confusing layouts that are too much to absorb in one go. Toggi, on the other hand has an interesting website that does not necessarily have all the bells and whistles, but it does get the job done.

The website of this retailer gains its loading speed from the fact of its simple layout. Even dial up connections will not have a problem loading up the page in full. Faster connections of course starting from 1 mbps sees the page load almost instantly and quite smoothly. This of course is a boon for the store especially when it comes to impatient internet surfers and shoppers.

The simple design and layout, basically a full page on black background gives the loading speed a boost. On the left side of the site there are tabs delineating each of the main lines of products that the company offers in terms of outdoor apparel for men, women, children, and equestrian riders.

The left side also sees a tab that separates the equestrian riding gear and products on the bottom from outdoor apparel on top. The tab is called technical guide tab and is quite interesting. It is a guide that shows the different materials the products are made of and what advantages these materials gives for each of the products in the product line. This sort of additional information being given to customers and prospective customers is something that is quite new and not seen always.

Clicking on any of the tabs for each specific product gives also the user the same speed as loading up, thanks to the simplicity of the site. By clicking on each tab, a secondary menu comes up in front which further divides the product lines into outdoor or men and women or children collections. The site does not only contain clothes, but also accessories for outdoors such as scarves, hats and even bags and purses.

Those addicted to social media will not feel lost in this site as links to popular social media are also included on it. Links are available for Twitter, Facebook and Instagram. A tab covering news for products is also included if one wants to know more about their products and product lines that are in the offing or just newly offered.

Registering products bought from their many stores and branches can also be done on the site. This novel idea of keeping customer loyalty and ensuring customer feedback is quite new for most stores in the apparel business. It is something that would be nice if everyone caught on in terms of allowing customers to register their products and comment on it.

In all the website provided by this company has the good qualities of fast loading, data capture and multi linking to outside sites. Its simple layout and design appeals to basic shoppers who want no frills while looking at products and just want straightforward information. It is a good example also of a company that not only wants to succeed in the real world but in the internet world as well.




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